Pocus positions itself as a central hub for sales pipelines, targeting high-growth SaaS companies. It stands out by saving users the effort of scrolling through dashboards and spreadsheets to understand customers and prospects. Offering insights into product usage, Pocus aims to increase revenue growth with a 360° customer view.
Despite Pocus’ unique offerings for benefiting from product usage data, the market is home to a variety of alternatives with similar or broader features.
Below are the four best Pocus alternatives, from free to paid options. You can choose the most suitable one according to the needs and scale of your business.
4 Pocus Alternatives
If product-led sales and predictive lead scoring is your priority, here are the 4 best Pocus alternatives to consider.
- UserMotion
- Madkudu
- Breadcrumbs
- Outfunnel
| Target | High-growth SaaS | Early and scaling SaaS | Medium to enterprise companies | Enterprise companies | Small to medium companies |
| Value | Combine all product usage and intent signals to prioritize the best opportunities. | Uncover high-intent accounts in your pipeline and reach out at the perfect time. | Get help prioritizing, understanding your buyers and identifying the next best action. | Enterprise-grade lead scoring made for everyone. | Data connection platform designed for sales and marketing app. |
| Support | Email and Community for Starter, + Slack and Enablement for Growth, + CRM for Enterprise | Chat, Email and Custom Enablement for All Plans | Chat for Growth, Dedicated Slack for Pro, Dedicated CS for Enterprise | Email for Free and Pro, Dedicated CSM for Business, Dedicated Slack for Enterprise | Email and Chat for Basic + Call for Professional, + Custom Onboarding for Enterprise |
| Trial | No | Free Trial | No | Free Plan | Free Trial |
| Pricing | Contact Sales | Starts from $0/m | Starts from $1999/m | Starts from $0/m | Starts from $29/m |
How They Position Themselves?
Pocus is a Revenue Data Platform designed to combine all product usage and intent signals to prioritize the best opportunities.
UserMotion is a predictive lead scoring platform to uncover high-intent accounts in your pipeline, reach out at the perfect time, and generate more revenue.
MadKudu is a revenue automation intelligence platform to bring focus to revenue teams by predicting and prioritizing the right revenue generating actions.
Breadcrumb offers an enterprise-grade lead scoring system that’s designed for accessibility across different business sizes.
Outfunnel is a marketing automation platform that emphasizes the connection between sales and marketing data.
Highlighted Features
Comparing the features of Pocus, UserMotion, MadKudu, Breadcrumbs and Outfunnel provides insight into how each platform specializes in using data to improve sales and marketing strategies.
Pocus
- Data Sync: Focuses on keeping sales and marketing data updated across apps, emphasizing ease of use for marketers and salespeople.
- Web Visitor Tracking: Offers insights into lead activities on specific pages, enhancing context before outreach.
- Lead Segmentation and Scoring: Prioritizes leads based on their interaction and fit, aiming to increase sales productivity.
UserMotion
- Prioritization and Action: Highlights prioritizing high-value leads and actions to align strategies with revenue generation.
- Sales Intelligence: Uses algorithms for deep insights into the sales pipeline to effectively forecast and prioritize, without switching tools.
- Predictive Lead Scoring and Qualification: Employs AI to score leads for conversion likelihood and filters leads to match business goals.
- Comprehensive Customer Insights: Provides a 360° customer view with health scores, segmentation and actionable signals.
- Integration and Playbooks: Ensures seamless tech stack integration and provides sales and growth playbooks for strategic actions.
MadKudu
- Predictive Scoring: Uses AI to surface prospects most likely to buy based on data analysis.
- GTM Support: Supports various GTM motions by optimizing revenue from different strategies.
- Smart Retargeting: Focuses budget on leads ready to convert, improving marketing ROI.
- Sales Intelligence: Provides actionable context within CRM, minimizing the need to switch tools.
Breadcrumbs
- Co-dynamic Distribution: Utilizes real-time intent signals and traditional scoring methods to prioritize leads.
- Data-Driven ICP Development: Reveals insights from existing data to build and refine Ideal Customer Profiles (ICP).
- AI-Driven Scoring Models: Leverages AI with Copilot to create and optimize custom scoring models quickly.
- Custom Scoring and Real-time Adjustment: Allows for the creation of advanced scoring models with continuous refinement.
Outfunnel
- Data Sync: Emphasizes synchronization of contacts, engagement data, and lead forms across platforms.
- Web Tracking: Tracks web visitor activity for comprehensive lead insights.
- Lead Scoring: Scores leads to prioritize follow-up actions based on engagement and potential.
Which One to Choose?
Each platform has its own unique approach to improving sales and marketing efficiency through data integration, lead scoring and actionable intelligence.
Pocus and Outfunnel focus on syncing and contextualizing data for sales and marketing, UserMotion and MadKudu draw on AI for predictive insights and actionable intelligence across the sales pipeline, and Breadcrumbs offers a unique scoring methodology that combines intent signals with traditional scoring to effectively prioritize leads.
The choice between these platforms depends on the specific needs of a business, such as the importance placed on AI-driven insights, the need for seamless data synchronization or the desire for advanced scoring capabilities.
You can also see other alternatives to Pocus on G2.
