Intent Signals: MQL
50+ intent signals for marketing teams to qualify MQLs and prepare them for sales.
Blog Engagement Signals
Single blog visit
Subscribed to blog updates
3-5 visits per day
Content Interaction Signals
Consumed content (e.g., video, article)
Engaged with promoted content
Downloaded gated content
Event Participation Signals
Registered
Attended
Scheduled a meeting
Email Engagement Signals
Opened email
Clicked a link in the email
Replied to email
Paid Digital Advertising
Clicked ad
Clicked ad at different times
Converted through ad
Social Media Signals
Engaged with a post organically
Followed the brand
Mentioned the brand
Tradeshow Interaction Signals
Visited booth
Limited interaction
High interaction
Webinar Signals
Registered
Attended live
Watched on-demand
Website Behavior Signals
Contact form submitted
Multiple visits in one day
Key page visit (e.g., pricing, demo)
Account-Based Engagement Signals
CXO-level interaction
VP-level interaction
Director-level interaction
Lead Source Attribution
SEO referral
Website direct visit
PPC/social ad
Behavioral Triggers
PDF download
Clicked a non-unsubscribe link in email
Key search term used
Industry and Demographic Signals
High-priority industry
High annual revenue ($10M-$50M)
CXO job role
Account Progression
Transitioned to SQL
Scheduled first meeting
Received proposal
Customizable Additions
Engaged via live chat on website
Referenced brand in forums/socials
Participated in beta testing
Decay and Reduction Rules
No activity for 30 days
Career page visit
Email bounce
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Frequently Asked Questions
What are MQL intent signals?
MQL intent signals are measurable actions or behaviors, like email engagement or event attendance, that indicate a lead’s interest and readiness for further marketing or sales efforts.
How to score MQLs?
MQLs are scored based on intent signals such as engagement, demographics, and behavior, using a points system to prioritize leads most likely to convert.
How does UserMotion lead scoring work?
UserMotion analyzes lead behavior, demographic fit, and MQL intent signals using AI to assign scores, helping marketing teams focus on high-potential opportunities to move down to the sales funnel.
Discover the ultimate list of intent signals designed to empower your marketing team and streamline your lead qualification process. This comprehensive guide features over 50 actionable signals, spanning engagement across blogs, emails, events, social media, and more. Learn how to identify high-quality Marketing Qualified Leads (MQLs) and ensure they’re sales-ready by leveraging behavior tracking, demographic scoring, and advanced lead progression strategies. Perfect for optimizing your marketing funnel and driving better collaboration with sales teams.
