Immediately Enrich and Qualify New Signups (Account and Person Level)

usermotion lead data enrichment

One of the UserMotion functionalities commonly used by our customers is account and person enrichment.

100% decrease in time spent on lead enrichment
95% accuracy rate in lead prioritization
40% increase in lead conversion rate
25% increase in lead engagement
Company

B2B SaaS Companies

Industry

SaaS, Productivity Software, Customer Relationship Management Software, Security Software, and more 

Size

11-25

Location

The USA

Struggle to Enrich New Signups Immediately

Our customer initially faced challenges in efficiently enriching new signups with relevant data. The primary problem was the manual process involved, which not only slowed down the operations but also delayed critical engagement with potential customers.

Time spent on researching the lead information

Before implementing UserMotion, our customers spent considerable time researching lead information manually. This process involved sifting through various data sources to gather insights about new signups, which was not only time-consuming but often resulted in delays in follow-up actions.

Unable to qualify and prioritize new signups

Without an automated system, it was challenging to quickly qualify and prioritize new signups effectively. Our customers often lacked the necessary information to determine which leads were most likely to convert, leading to missed opportunities and inefficiencies.

"Implementing UserMotion has changed our approach to new signups. We're not just faster; we're smarter about how we engage each lead right from the start."
UserMotion Customer
Lead of Sales

Enrich Each New Signup both at Account and Person Level with UserMotion

UserMotion’s integration transformed the initial contact process by enabling immediate enrichment of both account and personal data for new signups. This capability allows our customers to quickly understand the context and potential needs of each signup. 

Get immediate profile enrichment for the company signed up

With UserMotion, our customers can get immediate company-level enrichment for the accounts just signed up.

usermotion company enrichment slack

When they go to “View Company”, they see more information, including: name, founded year, company type, employees and location.

They can also view the company’s industry, tech stack and connections.

company enrichment usermotion

UserMotion’s integration transformed the initial contact process by enabling immediate enrichment of both account and personal data for new signups. This capability allows our customers to quickly understand the context and potential needs of each signup. 

"With UserMotion, we've transformed potential into performance. Our sales cycle is more efficient, and our conversion rates have never been better."
UserMotion Customer
VP of Sales

Learn more about the person who has signed up

UserMotion provides immediate insights into the person who signed up, pushing information including their company, job title, and LinkedIn profiles.

usermotion person enrichment slack

Users can click on the name in the notification to access detailed profiles.

usermotion person enrichment

Assign automated customer-fit and intent scores to them

UserMotion automates the assignment of customer-fit and intent scores, significantly enhancing the ability to prioritize and personalize interactions.

Assign automated customer-fit and intent scores to leads

These scores help our customers’ sales and marketing teams to quickly identify high-potential leads, enabling them to focus their efforts where they are most likely to generate conversions.

The Results

  • UserMotion enabled our customers to decrease the first contact time with potential leads by 47%.
  • Previously, teams spent hours gathering data, but now they can engage with enriched profiles within minutes of signup.
  • With UserMotion’s automated customer-fit and intent scoring, our customers are now able to instantly identify high-value prospects.
  • Our customers have seen a measurable increase in their conversion rates. Interactions based on enriched data mean that potential clients receive attention that is both timely and highly relevant.

Join Others That Close More Deals with Faster Sales Teams

Identify high-potential accounts quickly and reach out to them timely with UserMotion

Latest Resources from UserMotion Team

Frequently Asked Questions

Predictive lead scoring is a method used in B2B marketing to rank leads based on their likelihood to convert into customers. It utilizes historical data and advanced analytics to predict which leads are most likely to drive revenue, enabling sales teams to prioritize their efforts more effectively.

UserMotion’s predictive lead scoring is an algorithm that evaluates and ranks leads based on various data points and behaviors. It leverages advanced analytics to provide businesses with a clear view of which leads are most likely to become customers.

UserMotion’s predictive lead scoring offers unique algorithms, user-friendly interfaces, various integrations, or other differentiating features that set it apart from competitors. 

UserMotion allows for customization based on specific events or triggers relevant to a business. You can tailor the criteria and events to best match your business needs.

UserMotion is designed to integrate seamlessly with popular CRM platforms, including HubSpot and Intercom. This ensures that sales and marketing teams have access to real-time lead scores and can act on insights directly from their CRM.