Immediately Enrich and Qualify New Signups (Account and Person Level)
One of the UserMotion functionalities commonly used by our customers is account and person enrichment.
Company
B2B SaaS Companies
Industry
SaaS, Productivity Software, Customer Relationship Management Software, Security Software, and more
Size
11-25
Location
The USA
Struggle to Enrich New Signups Immediately
Our customer initially faced challenges in efficiently enriching new signups with relevant data. The primary problem was the manual process involved, which not only slowed down the operations but also delayed critical engagement with potential customers.
Time spent on researching the lead information
Before implementing UserMotion, our customers spent considerable time researching lead information manually. This process involved sifting through various data sources to gather insights about new signups, which was not only time-consuming but often resulted in delays in follow-up actions.
Unable to qualify and prioritize new signups
Without an automated system, it was challenging to quickly qualify and prioritize new signups effectively. Our customers often lacked the necessary information to determine which leads were most likely to convert, leading to missed opportunities and inefficiencies.
Enrich Each New Signup both at Account and Person Level with UserMotion
UserMotion’s integration transformed the initial contact process by enabling immediate enrichment of both account and personal data for new signups. This capability allows our customers to quickly understand the context and potential needs of each signup.
Get immediate profile enrichment for the company signed up
With UserMotion, our customers can get immediate company-level enrichment for the accounts just signed up.
When they go to “View Company”, they see more information, including: name, founded year, company type, employees and location.
They can also view the company’s industry, tech stack and connections.
UserMotion’s integration transformed the initial contact process by enabling immediate enrichment of both account and personal data for new signups. This capability allows our customers to quickly understand the context and potential needs of each signup.
Learn more about the person who has signed up
UserMotion provides immediate insights into the person who signed up, pushing information including their company, job title, and LinkedIn profiles.
Users can click on the name in the notification to access detailed profiles.
Assign automated customer-fit and intent scores to them
UserMotion automates the assignment of customer-fit and intent scores, significantly enhancing the ability to prioritize and personalize interactions.
These scores help our customers’ sales and marketing teams to quickly identify high-potential leads, enabling them to focus their efforts where they are most likely to generate conversions.
The Results
- UserMotion enabled our customers to decrease the first contact time with potential leads by 47%.
- Previously, teams spent hours gathering data, but now they can engage with enriched profiles within minutes of signup.
- With UserMotion’s automated customer-fit and intent scoring, our customers are now able to instantly identify high-value prospects.
- Our customers have seen a measurable increase in their conversion rates. Interactions based on enriched data mean that potential clients receive attention that is both timely and highly relevant.
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Frequently Asked Questions
What is predictive lead scoring in B2B?
Predictive lead scoring is a method used in B2B marketing to rank leads based on their likelihood to convert into customers. It utilizes historical data and advanced analytics to predict which leads are most likely to drive revenue, enabling sales teams to prioritize their efforts more effectively.
What is UserMotion's predictive lead scoring?
UserMotion’s predictive lead scoring is an algorithm that evaluates and ranks leads based on various data points and behaviors. It leverages advanced analytics to provide businesses with a clear view of which leads are most likely to become customers.
How does UserMotion's predictive lead scoring differ from others?
UserMotion’s predictive lead scoring offers unique algorithms, user-friendly interfaces, various integrations, or other differentiating features that set it apart from competitors.
Can I customize the events used in UserMotion's predictive lead scoring?
UserMotion allows for customization based on specific events or triggers relevant to a business. You can tailor the criteria and events to best match your business needs.
Can I integrate UserMotion's predictive lead scoring with my CRM?
UserMotion is designed to integrate seamlessly with popular CRM platforms, including HubSpot and Intercom. This ensures that sales and marketing teams have access to real-time lead scores and can act on insights directly from their CRM.
