Churn prediction is simply identifying signals that a customer is at high risk of unsubscribing or abandoning your product.
An Expansion Qualified Lead (EQL) is an existing customer who have a potential to expand by upsell or cross sell.
The ideal customer profile is not just a tool for marketing and sales to use when generating leads or closing deals.
Find and target high-value accounts with focused messaging through account-based marketing and UserMotion’s predictive lead-scoring tool.
Sales qualifying questions help sales reps identify good potential customers, understand their needs, and focus on the most promising leads.
Is your sales team grumbling about wasting time with unprepared prospects? Do they often disregard or selectively pick the leads provided by the marketing team? Or do they end up generating their own leads? If this is the case, it delays the initiation of sales cadence, and it takes a toll on your business financially. […]
The buyer persona is what will bring your business to the ideal customers. It’s a bridge, it’s a connection, or it is the exact thing you need to bind two parties.
MQL is a lead that has engaged with your marketing content, fit in your ideal customer profile (ICP) and needs further nurturing.
B2B sales enablement process helps the sales teams consistently produce valuable sales conversations and meet buyer needs.
By creating a SaaS sales compensation plan, you’ll ensure that your sales team remains a driving force behind your business’s success.